...Christian Graham; Rusty Stough Purpose This study investigated consumer perceptions of AI chatbots focusing on sentiment analysis across Twitter (X) and Reddit during ChatGPT3 through ChatGPT4 launches. It identifies user sentiments: positive, negative, or neutral and explores their impact...

...Altug Tanaltay; Selcen Ozturkcan; Nihat Kasap Purpose This research aims to understand the dynamics that drive consumer engagement of multinational brands' social media posts on platform X, formerly known as Twitter. Taking the emotional tone of posts into account, the effect of vivid, interactive...

... increase their sustainable communications and actions. Practical implications The key implication of our research is that corporations must strategically design social media narratives about climate change as part of their online branding and communications process. Climate change Twitter...

...Miriam Alzate; Marta Arce Urriza; Monica Cortiñas Purpose This study aims to understand the extent of privacy concerns regarding voice-activated personal assistants (VAPAs) on Twitter. It investigates three key areas: (1) the effect of privacy-related press coverage on public sentiment...

... and perceived ad importance as the mediator. Findings Across Instagram and Twitter, SNS attitude moderated the effect of ad relevance on ad responses. Users that had lower SNS attitudes had significantly higher ad ratings that were relevant (vs. irrelevant) to the media content, while those that had higher...

...Inés López-López; Mariola Palazón; José Antonio Sánchez-Martínez Purpose This paper analyzes the effect of company response style and complaint source on silent observers' reactions to a service failure episode vented on Twitter. Design/methodology/approach In a 2 × 2 experimental design...

...Mark J. Pelletier; Alexandra Krallman; Frank G. Adams; Tyler Hancock Purpose This research study aims to investigate consumer usage motivations for three of the top social media platforms today: Facebook, Twitter and Instagram. Additionally, through understanding various platform distinctions...

... intention of smart speakers were identified through an explorative approach by a netnographic analysis of customer reviews (N = 2,186) and Twitter data (N = 899). Afterward, these results and contemporary literature were used to develop and validate an acceptance model for smart speakers...

... brands by focusing on personal social media accounts (public student-athletes). Design/methodology/approach The authors adopt a grounded theory methodology (Glaser and Strauss, 2009) triangulating observational netnographic data (Kozinets, 2010) of 49 public student-athlete accounts on Twitter...

... in social media activities. Patrick Merle can be contacted at: Patrick.Merle@cci.fsu.edu 15 01 2015 14 04 2015 27 05 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Public relations Web 2.0 Twitter Marketing...

...Andrew Rohm; Velitchka D. Kaltcheva; George R. Milne Purpose – Online social media are dramatically changing the ways in which firms and their consumers interact. The purpose of this paper is to analyze the role of social media platforms such as Facebook and Twitter among younger consumers...

... such as Twitter. The purpose of this paper is to look at the impact of perceived helpfulness of customer representative microblog responses on people's perceptions of brand trust, brand benevolence, brand attitudes and intentions to try or purchase a brand. Design/methodology/approach A field experiment...