... rights only Virtual marketing Cross-gender endorsement Live streaming advertising Henan Province Soft Science Research, China 222400410313 Henan Province Soft Science Research, China 232400410198 Shuojia Guo can be contacted at: Nancy.guo@csi.cuny.edu 25 05 2023...

... at: Caroline.Munoz@ung.edu Social media marketing Advertising Social media advertising Consumer behavior Social networking sites Personal branding Virtual marketing We also examine candidates' Instagram content that garnered the “most comments” from users during the campaign period. The following...

... marketing Social media marketing Internet advertising Online advertising Online consumer behaviour Marketing communication Interactivity Computer-mediated communication YouTube Virtual marketing As the social media develops, the digital influencers derive better opportunities to interact...

... Publishing Limited Licensed re-use rights only Relationship marketing Virtual marketing High technology marketing Professional and intercollegiate sports are a major part of American culture. Sport teams and individual athletes are the focus of family gatherings and parties, topics...

... Licensed re-use rights only Interactivity Decision-making Virtual marketing Digitalizations Real estate marketing There are a number of models for consumer decision-making, including the Nicosia model (Nicosia, 1966), the Engel, Kollat and Blackwell (EKB) model (Engel et al., 1968...

... at: gallayanee.yaoyuneyong@usm.edu 30 06 2017 03 08 2017 21 08 2017 27 11 2017 11 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online shopping Virtual marketing Online retailing Technology in retailing Retailing online...

... behaviour Virtual marketing Marshall McLuhan predicted “re-tribalising of human societies” way back in the 1970s. The emergence of social computing (using computational technology to support social interactions and collaboration) has facilitated online community formation by geographically...