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1-8 of 8
Keywords: Web 2.0
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Journal Articles
How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets
Available to Purchase
Journal of Research in Interactive Marketing (2022) 16 (2): 277–291.
Published: 10 August 2021
... marketing Web 2.0 Online consumer behaviour Services marketing Despite the rich literature on the emergence of interactive platforms (e.g. Xiao and Dong, 2015 ; Chen et al., 2016 ; Zhang et al., 2019 ; Banerjee and Bhardwaj, 2019 ; Roh and Park, 2019), there is a limited...
Journal Articles
4W of user-generated content: why who we are and where we post influence what we post
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Journal of Research in Interactive Marketing (2021) 15 (3): 386–400.
Published: 17 June 2021
... Internet marketing Social networking sites Web 2.0 Computer-mediated communication Second, as a result of the first gap, the fundamental W's (who, what, where and why) of different types of content generation are not well-known. Due to the growth of digital platforms, the value creation process...
Journal Articles
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
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Journal of Research in Interactive Marketing (2021) 15 (1): 68–85.
Published: 01 February 2021
... 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality Human–computer interaction...
Journal Articles
Online presence, visibility and reputation: a systematic literature review in management studies
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Journal of Research in Interactive Marketing (2019) 13 (4): 547–577.
Published: 30 September 2019
.... Fabio Forlani can be contacted at: fabio.forlani@unipg.it 10 11 2018 07 05 2019 10 07 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internet marketing Online metrics Web 2.0 Social media marketing...
Journal Articles
Antecedents of WOM: SNS-user segmentation
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Journal of Research in Interactive Marketing (2018) 12 (1): 105–124.
Published: 23 January 2018
...-first century. SNSs allow users to carry out networked production in collaboration with others of marketing-related messages that are the base of electronic word-of-mouth (e-WOM) (Kozinets et al., 2010). In addition, Web 2.0 and 3.0 give people additional opportunities for linking with others...
Journal Articles
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda
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Journal of Research in Interactive Marketing (2017) 11 (2): 185–197.
Published: 12 June 2017
... 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Social media marketing Multi-channel measurement Brand management Web 2.0 Online consumer behavior Integrated marketing communications The rapid expansion of communication...
Journal Articles
All about that tweet: student perceptions of professors’ social media use in the classroom
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Journal of Research in Interactive Marketing (2016) 10 (2): 124–136.
Published: 13 June 2016
... in social media activities. Patrick Merle can be contacted at: Patrick.Merle@cci.fsu.edu 15 01 2015 14 04 2015 27 05 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Public relations Web 2.0 Twitter Marketing...
Journal Articles
A review of internet marketing research over the past 20 years and future research direction
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Journal of Research in Interactive Marketing (2013) 7 (3): 166–181.
Published: 16 August 2013
..., this is the most complete current review of the internet marketing literature. © Emerald Group Publishing Limited 2013 Internet marketing Mobile marketing Online marketing Social media marketing Social networks Web 2.0 Over the past 15 years, the internet as a global communication...
