...) on consumers' responses to price quote. The conceptual model and empirical findings provide theoretical and practical values for e-commerce researchers and practitioners. Mobile marketing Web 2.0 Online consumer behaviour Services marketing Despite the rich literature on the emergence...

... Internet marketing Social networking sites Web 2.0 Computer-mediated communication Online brand communities (OBC) are specialized, non-geographically bound communities based on a structured set of social relations among the admirers of a brand (Muniz and O'guinn, 2001). OBC members contribute...

... 12 10 2020 10 12 2020 12 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality...

.... Fabio Forlani can be contacted at: fabio.forlani@unipg.it 10 11 2018 07 05 2019 10 07 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internet marketing Online metrics Web 2.0 Social media marketing...

... Publishing Limited Licensed re-use rights only Web 2.0 Segmentation Social networking sites Word-of-mouth marketing Computer-mediated communication Firms are hurrying up to incorporate social media information in their communication strategies. It is a great challenge to include, manage...

... traditional cross-channel boundaries (Brynjolfsson et al., 2013). Social media marketing Multi-channel measurement Brand management Web 2.0 Online consumer behavior Integrated marketing communications The rapid expansion of communication technologies has greatly increased...

... in social media activities. Public relations Web 2.0 Twitter Marketing education Social networking sites Patrick Merle can be contacted at: Patrick.Merle@cci.fsu.edu 15 01 2015 14 04 2015 27 05 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing...

... marketing Social networks Web 2.0 Over the past 15 years, the internet as a global communication and exchange medium has witnessed meteoritic growth. Globally, the number of web sites increased from 23,000 in 1995 to more than 644 million in 2012 (Business Insider, 2012). In the USA alone, total...