... their customized diagnostic results are more inconsistent. In this section, we discuss the three factors that are specific to each quote (shop distance, shop size, and quoted price) and investigate the moderating effects of diagnostic severity and inconsistency. Mobile marketing Web 2.0 Online...

... Internet marketing Social networking sites Web 2.0 Computer-mediated communication Second, as a result of the first gap, the fundamental W's (who, what, where and why) of different types of content generation are not well-known. Due to the growth of digital platforms, the value creation process...

... 12 2020 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Mobile marketing Web 2.0 Customer value Services marketing Service quality Information technology Structural equation modeling Eservice quality Human–computer interaction...

.... Fabio Forlani can be contacted at: fabio.forlani@unipg.it 10 11 2018 07 05 2019 10 07 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Internet marketing Online metrics Web 2.0 Social media marketing...

...-first century. SNSs allow users to carry out networked production in collaboration with others of marketing-related messages that are the base of electronic word-of-mouth (e-WOM) (Kozinets et al., 2010). In addition, Web 2.0 and 3.0 give people additional opportunities for linking with others...

... 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Social media marketing Multi-channel measurement Brand management Web 2.0 Online consumer behavior Integrated marketing communications The rapid expansion of communication...

... in social media activities. Patrick Merle can be contacted at: Patrick.Merle@cci.fsu.edu 15 01 2015 14 04 2015 27 05 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Public relations Web 2.0 Twitter Marketing...

..., this is the most complete current review of the internet marketing literature. © Emerald Group Publishing Limited 2013 Internet marketing Mobile marketing Online marketing Social media marketing Social networks Web 2.0 Over the past 15 years, the internet as a global communication...