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Keywords: Women
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
Published: 17 August 2012
... experience with the advertising experience, it is possible that advertising value provides a better way to assess the potential effectiveness of SNS advertising. © Emerald Group Publishing Limited 2012 United States of America Consumer behaviour Students Women Social media Television...
Journal Articles
Direct Marketing: An International Journal (2007) 1 (4): 195–210.
Published: 23 October 2007
...Sarafat A. Tijani; Izumi Yano Purpose Women play an important role in marketing and their participation is greatest where trade is traditional. This study aims to explore this most basic level of direct marketing. Design/methodology/approach To understand the turn around in the life...
