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Keywords: Women
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Journal Articles
Facebook versus television: advertising value perceptions among females
Available to Purchase
Journal of Research in Interactive Marketing (2012) 6 (3): 164–179.
Published: 17 August 2012
... Publishing Limited 2012 United States of America Consumer behaviour Students Women Social media Television Entertainment Informativeness Irritation Social networking sites Ad value Ducoffe's Advertising Value Ducoffe (1995) proposed the advertising value construct to measure...
Journal Articles
The direct farmer's market: a tool for rural female empowerment
Available to Purchase
Direct Marketing: An International Journal (2007) 1 (4): 195–210.
Published: 23 October 2007
...Sarafat A. Tijani; Izumi Yano Purpose Women play an important role in marketing and their participation is greatest where trade is traditional. This study aims to explore this most basic level of direct marketing. Design/methodology/approach To understand the turn around in the life...
