... Institute of Technology, Israel Funding: This research was supported by an internal research fund of the Holon Institute of Technology, Israel Customer value Younger internet users Marketing information systems Older internet users Word-of-mouth marketing Decision making © Emerald...

... by the authors. 15 04 2024 02 07 2024 21 08 2024 17 09 2024 28 09 2024 28 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Word-of-mouth marketing Online consumer behavior Consumer psychology Online review...

... Online advertising Online consumer behavior Direct marketing Word-of-mouth marketing Etribes and online communities Meyers-Levy and Sternthal (1992) indicated that unexpected stimuli produced more favorable evaluations for consumers who were already in the condition of elaborate processing...

.... Attitude toward UGC mediates the effect of perceived source credibility on eWOM. User-generated content Source homophily Source credibility Word-of-mouth marketing Social media marketing Influencer marketing H4. Attitude toward UGC mediates the effect of perceived source...

... bias Elaboration likelihood model Perceived review helpfulness Review language Online marketing Consumer psychology Word-of-mouth marketing Decision-making Tourism marketing With experience goods, credibility is an especially essential aspect of information quality (Weathers et al...

... Antecedents Word-of-mouth marketing Online consumer behaviour As consumer access to new media is increasing, the use of customer advocacy-based strategies has become imperative. Customer advocacy is the engagement and spread of word of mouth (WOM) online and offline (Lowenstein, 2011). Customers who...

... credibility on perceived fairness and second, the moderating role of reviewer reputation in the above mentioned relationship of webcare characteristics and consumers’ perception of fairness. Word-of-mouth marketing Complaint management The development of the experimental stimuli was spread...

... Word-of-mouth marketing Structural equation modelling However, while e-mavens are described as highly knowledgeable consumers that share their expertise, the current study suggests that high knowledge is not a premise for being a highly active eWOM producer. Additionally, eWOM production...

... Limited Licensed re-use rights only Online consumer behaviour Services marketing Tourism marketing International marketing Quantitative research Word-of-mouth marketing We then move on to investigate what differentiates the success rate of individual rental units within the sharing...

... available to a multitude of people and institutions via the Internet. Online marketing Online shopping Word-of-mouth marketing Online consumer behavior Consumer behaviour internet From blogs and microblogs to forums, chat rooms, social networking sites and online review sites, the internet...

...-of-mouth marketing Retailing online Technology in retailing Web site effectiveness Does the context of product reviews affect who gets credit or blame for a product’s performance? Product reviews and recommendations from customers are important to marketers because these reviews can shape...

... 06 2018 09 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Word-of-mouth marketing Online shopping In an increasing digitally connected world, customer engagements come in myriad forms...

... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social media marketing Marketing communications Facebook Health care Word-of-mouth marketing Millennials Social cause marketers have increasingly used omni-channel touchpoints to raise...

... Publishing Limited Licensed re-use rights only Web 2.0 Segmentation Social networking sites Word-of-mouth marketing Computer-mediated communication Most research studies trying to study the antecedents of WOM consider the whole sample as having a unique behavior. Nevertheless, human behavior...

... management Social media marketing Word-of-mouth marketing In recent years, the landscape of marketing communications has been vastly changed by user-generated content. Electronic word-of-mouth (eWOM), as an important source of user-generated content, demonstrates influential impacts on consumers...

... to result in greater brand name memory, while varied ad executions have been associated with intention to click compared with same ad repetition (Yaveroglu and Donthu, 2008). Facebook Social media advertising Consumer behaviour internet Word-of-mouth marketing Banner ads Brand choice...

... Word-of-mouth marketing Consumer behaviour internet While traditional word-of-mouth is characterized by private communications among individuals with established personal connections, thereby representing personal sources of information, eWOM is characterized by communication from “the many...

... author and can be contacted at: kcoker@eiu.edu 01 06 2016 31 07 2016 04 08 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Social media marketing Social networking sites Word-of-mouth marketing Marketing...

... by having enjoyable experiences with mobile app features. Based on these reasons, the current study proposes that usefulness serves as an extrinsic benefit, whereas playful engagement serves as an intrinsic benefit for using mobile apps. Personalization Mobile marketing Word-of-mouth marketing...

..., drawing from findings from the WOM literature on disclosure, incentives, source credibility and on social media Disclosure Guidelines by the Federal Trade Commission (FTC) and Word of Mouth Marketing Association (WOMMA). Based on this analysis and on an extension of the Dual Credibility Model...