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Keywords: Younger internet users
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Journal Articles
Journal of Research in Interactive Marketing 1–19.
Published: 28 April 2026
...-use rights only Customer value Younger internet users Marketing information systems Older internet users Word-of-mouth marketing Decision making the Holon Institute of Technology, Israel Funding: This research was supported by an internal research fund of the Holon...
Journal Articles
Journal of Research in Interactive Marketing (2014) 8 (1): 56–78.
Published: 04 March 2014
... to suggest that youth participation using emerging technology like SNS may continue to be structured by gender (Harris, 2008). Facebook Structural equation modeling Social networking sites Computer-mediated communication Younger internet users With 20% unemployment (40% among the youth...
