This study aims to identify the key challenges hindering the growth of Indigenous entrepreneurship and proposes strategies to overcome these obstacles, with the objective of fostering sustainable development while preserving Indigenous crafts. The study emphasises the role of entrepreneurship in revitalizing tribal heritage and contributing to economic growth.
The research uses the best–worst method (BWM) to systematically analyze and prioritize the challenges faced by tribal entrepreneurs. Through an extensive review of literature and expert consultations, the study groups these challenges into marketing, economic, policy, technological and sociocultural categories, and suggests strategic solutions to address them.
The primary findings highlight that funding limitations, lack of technical skills, market competition and generational shifts are the most significant barriers to Indigenous entrepreneurship. The study recommends several strategies, including strategic branding and marketing campaigns, digital literacy programs and microfinance initiatives, as the most effective solutions to mitigate these challenges.
To the best of the authors’ knowledge, this study presents a unique framework for addressing the barriers to Indigenous entrepreneurship. By integrating traditional craftsmanship with modern entrepreneurial strategies, it provides policymakers and stakeholders with actionable insights to ensure the sustainability of tribal heritage and foster economic development.
