Issues

Special Issue: Marketing and Innovation in Business. Guest Editors: Demetris Vrontis, Michael Christofi

Guest editorial

Michael Christofi; Demetris Vrontis
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Partner selection in co-opetition: a three step model

João Alves; Raquel Meneses
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The effect of anticipatory emotions on students’ performance in marketing simulations

Wolfgang Hinck; Zafar U. Ahmed
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Determinants of consumer behaviour in novice markets: the case of wine

Roberta Capitello; Lara Agnoli; Diego Begalli
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Entrepreneurship and viral development in rural Western Negev in Israel

Ilan Bijaoui; David Regev
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Expressing herself through brands: the Arab woman’s perspective

Baker Ahmad Alserhan; Daphne Halkias; Aisha Wood Boulanouar; Mumin Dayan; Omar Ahmad Alserhan
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Perception and motivation to purchase organic products in Mediterranean countries: An empirical study in Tunisian context

Bahri-Ammari Nedra; Sandhir Sharma; Aymen Dakhli
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Biotechnological mergers and acquisitions: features, trends and new dynamics

Matteo Rossi; Alkis Thrassou; Demetris Vrontis
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