Issues

Competitive marketing through Confucian values in Malaysia: a case study

Tossapon Luechapattanaporn; Winai Wongsurawat
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Bricolage in the marketing efforts of a social enterprise

Merie Joseph Kannampuzha; Mari Suoranta
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Distributor orientation and channel profitability for manufacturing-centered SMEs: Moderating role of competitive intensity and coordinative intensity

Chiquan Guo; Yong Wang; Ying Zhu
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Strategies Snarks and stories: SME owner manager perceptions of business advisers

Barry Ardley; Philip Moss; Nick Taylor
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An exploratory study on the development of women entrepreneurs: Indian cases

Sucheta Agarwal; Usha Lenka
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