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Journal of Research in Marketing and Entrepreneurship
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Issue
1 April - Volume 4, Issue 1, Pages 1 - 52
1 July - Volume 4, Issue 2, Pages 79 - 157
1 October - Volume 4, Issue 3, Pages 163 - 267
Volume 4, Issue 3
1 October 2002
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ISSN
1471-5201
EISSN
1471-521X
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Seeing Differently, Acting Differently? New Venture Perceptions and Decisions of Managers and Successful Entrepreneurs
John W. Mullins
;
David Forlani
;
Richard N. Cardozo
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for Seeing Differently, Acting Differently? New Venture Perceptions and Decisions of Managers and Successful Entrepreneurs
The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One?
Paul Lewis Reynolds
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for The Need for a New Paradigm for Small Business Marketing? What is Wrong with the Old One?
Cluster Theory and Practice: Advantages for the Small Business Locating in a Vibrant Cluster
Adrian T.H. Kuah
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for Cluster Theory and Practice: Advantages for the Small Business Locating in a Vibrant Cluster
Screening For Successful Low‐Budget Marketing Strategies For New Ventures
Stanley F. Stasch
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for Screening For Successful Low‐Budget Marketing Strategies For New Ventures
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Entrepreneurial orientation among sales professionals: performance implications and mediating mechanisms
When entrepreneurial orientation is not enough: examining how resources, competition and orchestration shape firm performance
Corrigendum: Entrepreneurial marketing and SME performance: the double-edged role of affective organizational commitment
The importance of founding stories to entrepreneurial pitch success
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