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Journal Articles

Social media resources and entrepreneurial opportunity evaluation

Dalong Ma, Huan Chen, Xiaofan Wei

Journal of Research in Marketing and Entrepreneurship (2025) 27 (1): 61–82.

https://doi.org/10.1108/JRME-06-2023-0093

Published: 24 December 2024

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Journal Articles

Short video marketing strategy: evidence from successful entrepreneurs on TikTok

Huan Chen, Dalong Ma, Bhakti Sharma

Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 257–278.

https://doi.org/10.1108/JRME-11-2022-0134

Published: 30 October 2023

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Journal Articles

Chinese entrepreneurs’ experience of social media marketing: perception, strategy and challenge

Huan Chen, Dalong Ma, Ruowen Wang

Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 365–386.

https://doi.org/10.1108/JRME-06-2019-0055

Published: 22 September 2021

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