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Ties that bind: leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing

Elena Dowin Kennedy, Alisha Blakeney Horky, Ethan Kaufmann

Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 310–327.

https://doi.org/10.1108/JRME-01-2021-0010

Published: 13 December 2022

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