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The importance of marketing mix planning and customer orientation for venture capital–financed startups: impacts on valuation, performance, and survival

Julia Woehler, Cornelia Ernst

Journal of Research in Marketing and Entrepreneurship (2023) 25 (1): 1–25.

https://doi.org/10.1108/JRME-08-2021-0098

Published: 12 September 2022

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