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Editorial: The legacy of Professor Rosalind Jones’ contributions to the entrepreneurial marketing field

James M. Crick, Elizabeth M. Heyworth-Thomas, Dave Crick, Sussie Morrish, Jonathan H. Deacon, Zubin Sethna

Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 299–315.

https://doi.org/10.1108/JRME-08-2025-217

Published: 14 October 2025

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Journal Articles

Entrepreneurial orientation and SME growth: the mediating effect of product, process, and business model innovations

Daniel Gameti, Sussie Morrish

Journal of Research in Marketing and Entrepreneurship (2025) 27 (2): 232–254.

https://doi.org/10.1108/JRME-02-2024-0035

Published: 19 February 2025

View article titled, Entrepreneurial orientation and SME growth: the mediating effect of product, process, and business model innovations

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Journal Articles

The role of serendipity in opportunity exploration

Saeed Mirvahedi, Sussie Morrish

Journal of Research in Marketing and Entrepreneurship (2017) 19 (2): 182–200.

https://doi.org/10.1108/JRME-10-2017-0045

Published: 16 October 2017

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Journal Articles

Lost or just at a crossroads: is entrepreneurship the way forward for marketing?

Andrew McAuley

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2): 161–166.

https://doi.org/10.1108/14715201111176444

Published: 18 October 2011

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Journal Articles

Guest editorial

Sussie Morrish

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2)

https://doi.org/10.1108/jrme.2011.48413baa.001

Published: 18 October 2011

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Journal Articles

Entrepreneurial marketing: a strategy for the twenty‐first century?

Sussie C. Morrish

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2): 110–119.

https://doi.org/10.1108/14715201111176390

Published: 18 October 2011

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Journal Articles

Entrepreneurship's relevance to marketing

Morgan P. Miles, Stuart Crispin, Chickery J. Kasouf

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2): 126–136.

https://doi.org/10.1108/14715201111176417

Published: 18 October 2011

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Journal Articles

Influence from entrepreneurship in marketing theory

Claes M. Hultman, Gerald E. Hills

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2): 120–125.

https://doi.org/10.1108/14715201111176408

Published: 18 October 2011

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Journal Articles

Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

Jonathan H. Deacon, Jackie Harris

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2): 146–160.

https://doi.org/10.1108/14715201111176435

Published: 18 October 2011

View article titled, Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

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Journal Articles

Entrepreneurial and SME marketing

Audrey Gilmore

Journal of Research in Marketing and Entrepreneurship (2011) 13 (2): 137–145.

https://doi.org/10.1108/14715201111176426

Published: 18 October 2011

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Journal Articles

Portfolio entrepreneurs: an effectuation approach to multiple venture development

Sussie Morrish

Journal of Research in Marketing and Entrepreneurship (2009) 11 (1): 32–48.

https://doi.org/10.1108/14715200911014130

Published: 18 December 2009

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Editorial: The legacy of Professor Rosalind Jones’ contributions to the entrepreneurial marketing field

Entrepreneurial orientation and SME growth: the mediating effect of product, process, and business model innovations

The role of serendipity in opportunity exploration

Lost or just at a crossroads: is entrepreneurship the way forward for marketing?

Guest editorial

Entrepreneurial marketing: a strategy for the twenty‐first century?

Entrepreneurship's relevance to marketing

Influence from entrepreneurship in marketing theory

Contextual marketing: A conceptualisation of the meaning and operation of a language for marketing in context

Entrepreneurial and SME marketing

Portfolio entrepreneurs: an effectuation approach to multiple venture development

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