... 30 10 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial marketing Entrepreneurial opportunity Social media marketing Digital marketing Entrepreneurs often face numerous challenges, including limited economies...

... commercial & non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Social media SME marketing Dark side Identity protection Digital marketing...

... will focus on one type of digital marketing communication channel, email newsletters, to better understand the messaging tactics that are employed for brand management. The reason email is important to examine is because so many studies and popular articles are focusing entirely on social media, and yet...