...Md. Noor Un Nabi; Benjamin Nyaoro; Fatema Tuj Zohora Purpose The purpose of this study is to analyse the internationalisation decision-making process using causation and effectuation. Design/methodology/approach The proposed hypotheses are tested with a survey data set of 148 Kenyan small...

...Sebastian Robledo; John Eider Vasquez; Néstor Darío Duque-Méndez; Veronica Duque-Uribe Purpose Effectuation has received increased attention in the field of entrepreneurship. However, previous studies have focused on performance rather than on networking and word-of-mouth (WOM) marketing...

... and Rivera-Pesquera, and the first to propose a conceptual framework focused specifically on entrepreneurial selling. Experiential learning Effectuation Entrepreneurial marketing New product development prototyping Entrepreneurial selling CDM = Customer development Model; ES...

... a degree of causation-based decision-making, in that certain linear thinking was evident. The implication is that, without the ability of the entrepreneurs to convince the investors about key criteria in their decision-making, investment is unlikely. Nevertheless, a degree of effectuation-based decision...