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Keywords: Entrepreneurial opportunity
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (1): 61–82.
Published: 24 December 2024
... entrepreneurial opportunity evaluation. Design/methodology/approach The authors designed a mixed methods study with an open-ended question survey and a conjoint experiment. The authors sent out an online survey through M-Turk and collected 355 valid responses from entrepreneurs. Findings The results show...
