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1-16 of 16
Keywords: Entrepreneurial orientation
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 149–185.
Published: 15 May 2026
...Andreas Hinterhuber Purpose This study aims to examine the effect of individual entrepreneurial orientation on the performance of sales professionals. It also identifies ambidexterity and role ambiguity as mediating mechanisms linking entrepreneurial orientation to sales performance. Design...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 120–148.
Published: 28 April 2026
...Ismaheel Adewumi Raji; M. Muzamil Naqshbandi; Md. Zahidul Islam Purpose The relationship between entrepreneurial orientation ( EO ) and firm performance remains complex and inconclusive, leading scholars to emphasize the need for further empirical examination. Consequently, this study aims...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (2): 232–254.
Published: 19 February 2025
...Daniel Gameti; Sussie Morrish Purpose This study aims to examine the effect of different types of innovation on the relationship between entrepreneurial orientation (EO) and small to medium enterprise (SME) growth. Design/methodology/approach This study used a quantitative approach to collect...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 740–759.
Published: 31 October 2024
...Shiwangi Singh; Mamta Singh Purpose This study aims to examine various facets of entrepreneurial orientation (EO), including innovativeness, proactiveness and risk-taking. It investigates their linkage to the performance of new ventures. It further analyzes the mediating role of innovation...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 415–439.
Published: 18 January 2024
... to invest in and upgrade their knowledge practices to improve entrepreneurial performance. This study aims to examine the relationship between knowledge sharing and absorptive capacity on entrepreneurial orientation as well as the moderating effect of opportunity recognition and the mediating effect...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (3): 514–542.
Published: 20 March 2023
...Mohammad Iqbal; Mukhammad Kholid Mawardi; Brillyanes Sanawiri; Rizal Alfisyahr; Ina Syarifah Purpose This study aims to investigate the ways that human capital influences the strategic orientation variables entrepreneurial orientation (EO) and market orientation (MO), which ultimately leverage...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 286–309.
Published: 19 December 2022
...Natalia Inani Norsalehe; Aida Idris Purpose The study aims to establish and conceptualise entrepreneurial orientation (EO) as a key construct that positively influences small and medium-sized enterprises (SMEs) performance. In this paper, a conceptual framework was developed, and three research...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 312–336.
Published: 21 June 2022
...Stephen Oduro Purpose Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana. Design/methodology...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 112–140.
Published: 21 January 2022
.... In this study, structural equation modelling was used through AMOS 22 and the default method-maximum likelihood for estimating the model. Findings The result shows that entrepreneurial orientation (EO), growth orientation (GO) and market orientation (MO) directly impact the performance of B2B SMEs. It also...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 1–22.
Published: 23 September 2021
...Yuli Budiati; Wisnu Untoro; Lilik Wahyudi; Mugi Harsono Purpose This study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and medium enterprises (SMEs). Design/methodology/approach...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 268–281.
Published: 10 September 2021
...Robert Zacca; Saad Alhoqail Purpose The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 21–36.
Published: 29 November 2019
...Saba Khalid Purpose This study aims to examine the moderating effects of entrepreneurial orientation (EO) on the relationship of exploitation and exploration strategies with export performance. Drawing on the current literature, this conceptual paper develops a framework that first links...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (1): 37–54.
Published: 06 November 2018
... cornerstones of Skunk Works entrepreneurship in an effort to present it as a viable alternative construct to the dominant construct of entrepreneurial orientation as well as other extant constructs. Anthony Larsson can be contacted at: anthony.larsson@hhs.se This conceptual study has sought to compare...
Journal Articles
Entrepreneurial orientation and market orientation: Systematic literature review and future research
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 292–322.
Published: 02 October 2018
...Héctor Montiel-Campos Purpose The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and market orientation (MO). Design/methodology/approach To systematically review...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 212–228.
Published: 19 October 2015
...Luu Trong Tuan Purpose – The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire and decode competitor information to enhance its competencies for capturing opportunities...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (1): 115–136.
Published: 06 July 2012
...Mohammad Suleiman Awwad; Hanane Kada Ali Purpose The purpose of this paper is to examine the effect of managers' emotional intelligence, organizational climate and employees' creativity on industrial small to medium‐sized enterprises' (SMEs') entrepreneurial orientation. Design/methodology...
