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Keywords: Entrepreneurial orientation
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Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 312–336.
Published: 21 June 2022
...Stephen Oduro Purpose Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana. Design/methodology...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 112–140.
Published: 21 January 2022
.... In this study, structural equation modelling was used through AMOS 22 and the default method-maximum likelihood for estimating the model. Findings The result shows that entrepreneurial orientation (EO), growth orientation (GO) and market orientation (MO) directly impact the performance of B2B SMEs. It also...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 1–22.
Published: 23 September 2021
...Yuli Budiati; Wisnu Untoro; Lilik Wahyudi; Mugi Harsono Purpose This study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and medium enterprises (SMEs). Design/methodology/approach...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 268–281.
Published: 10 September 2021
...Robert Zacca; Saad Alhoqail Purpose The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within...
Journal Articles
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (1): 37–54.
Published: 06 November 2018
... cornerstones of Skunk Works entrepreneurship in an effort to present it as a viable alternative construct to the dominant construct of entrepreneurial orientation as well as other extant constructs. Much of the conventional literature on entrepreneurship has taken its point of departure from studying...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 292–322.
Published: 02 October 2018
...Héctor Montiel-Campos Purpose The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and market orientation (MO). Design/methodology/approach To systematically review...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 212–228.
Published: 19 October 2015
...Luu Trong Tuan Purpose – The purpose of this paper is to investigate the role of entrepreneurial orientation (EO) in promoting competitive intelligence (CI). CI is an organization’s capability to acquire and decode competitor information to enhance its competencies for capturing opportunities...
Journal Articles

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