... Flexibility Liabilities of newness Assets of newness Relationship marketing Trust Affective connection Buyer commitment Entrepreneurial marketing Entrepreneurship Marketing Sales professionals, whether in established companies or new ventures, must develop both fundamental and specialized...

.... However, as attitudes towards work among homemakers continue to evolve, it is imperative to understand their EIs. Design/methodology/approach This study utilises data from 643 respondents in India, collected through the Adult Population Survey of the Global Entrepreneurship Monitor ( GEM...

...Wesley Friske; Gawon Yun; Koray Ozpolat Purpose The purpose of this study is to examine how national logistics performance facilitates new venture creation and innovation. The authors propose that national logistics performance is a key mediator in a national system of entrepreneurship. Design...

...Hendra Riofita Purpose This study aims to examine the effect of the Islamic entrepreneurship context and principles on Muslim micro, small and medium enterprises (MSMEs) customer behavioral intentions in Islamic marketplaces. In addition, it explored the capability of Islamic entrepreneurship...

...Manuel Chaves-Maza; Eugenio M. Fedriani Purpose In times of economic crisis, many eyes turn to entrepreneurship, which has become a key element of the economy. Consequently, interest in supporting entrepreneurs has increased. This study aims to detect the configurations of success or failure...

... Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Entrepreneurial orientation Innovation Market orientation New ventures Innovation ambidexterity Innovation is essential for businesses to maintain a competitive edge, driving advancements in knowledge, continuous...

...Tien Dung Luu; Thuy Tien Huynh; Tuan Thanh Phung Purpose This paper aims to assess the relationships between foreign direct investment (FDI) and domestic entrepreneurship (DE) with the moderating role of formal institutions (FI), logistics and information communication technology (ICT) capacities...

... marketing. Additionally, entrepreneurs’ use of TikTok may also contribute to their gratification of creativity and spontaneity needs, which may otherwise be limited in the context of other social media platforms. Originality/value This study expands the previous literature on entrepreneurship, social...

... of Small Business Management, Technovation, Review of Industrial Organization and Entrepreneurship and Regional Development, have published articles on the topic. Table 1. Startup survival articles included in our sample Journals No. of articles References...

... resources. Thus, it extends the marketing and entrepreneurship literature regarding natural resource businesses to advance sustainable entrepreneurial prospects and sustainability. The study concludes by offering strategic clues for implementing the marketing mix strategy in the Indian MAP sector...

... comparative research. There are wider implications for the cultural and creative industries where entrepreneurial market creation can stimulate creativity and innovation. Artist Product Market Entrepreneurship Branding Value © Emerald Publishing Limited 2023 Emerald Publishing Limited...

... dark sides as critical elements in entrepreneurial practice, which are too often neglected when discussing entrepreneurial marketing in general and entrepreneurship in social media specifically. The self is always captured between two sides, including the problematic (“dark”) and the bright...

...Sérgio Moro; Guilherme Pires; Paulo Rita; Paulo Cortez; Ricardo F. Ramos Purpose This study aims to unveil within the current academic literature the principal directions in the ethnic entrepreneurship and small business marketing research context. Design/methodology/approach An automated...

... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Firm performance Customer engagement Entrepreneurship Risk Marginalization Webcare Nicole R. Fuller can be contacted at: nrfuller@uno.edu Despite its pervasion through society...

...Navid Mohammadi; Asef Karimi Purpose As the main factor for sustainable development of countries, entrepreneurship is a difficult path only chosen by those who have a high level of risk-taking. On this path, entrepreneurship requires an ecosystem that welcomes this type of thinking and eliminates...

... the systematization of these articles, it was found that the majority of the publications and citations about EM are from the year 2020 (378 articles), respectively, with 17 citations. The Journal of Research in Marketing and Entrepreneurship was the most published on the subject and obtained the highest...

... infrastructure, crime and violence and too much competition. Research limitations/implications The results of this research may lack generalizability because of the research approach, design and methodology. Practical implications Implications for policymakers, practice of entrepreneurship in Jamaica...

... at: ritumehta@iimcal.ac.in 07 06 2020 26 10 2020 01 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship India Brand management Small and medium enterprises The Asian economy is witnessing consistent growth...

...Joe T. Felan; Joe R. Bell; Sadiksha Upadhyay; Vess L. Johnson Purpose The purpose of this study is to examine entrepreneurial activity in the USA and whether it supports a “pull” or a “push” theory of startup creation. The “push” theory argues that individuals are pushed into entrepreneurship...

... is a contextual factor rather than activity. Findings Expectations can convey what others consider particularly important or necessary. Intrapreneurship is a type of personal entrepreneur role influenced by expectations. Practical implications Intrapreneurship is not solely entrepreneurship...