... Publishing Limited Licensed re-use rights only Social media marketing Entrepreneurial marketing Market orientation Uses and gratifications theory Chinese entrepreneurs Holistic qualitative research After nearly four decades of market transition and development, Chinese businesses...

...Audrey Gilmore; David Carson This paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of SME owner‐managers. This holistic method is refined in use and illustrated in an example...