..., hierarchical regression and fuzzy qualitative comparative analysis. Findings The results indicate that DMCs contribute to SME performance beyond the influence of customer relationship management ( CRM ) capabilities, and market orientation ( MO ) contributes to the development of these capabilities...

... Market orientation New ventures Innovation ambidexterity Entrepreneurial orientation (EO) suggests how the strategic course of action of entrepreneurs affect new venture performance (NVP) (Cong et al., 2017). EO is described as “the processes, practices, and decision-making activities...

...Luis Demetrio Gómez García; Alma Delia Hernández Ruíz Purpose This study aims to examine whether market orientation or innovation is a more significant mediator between an entrepreneur’s culture and perceived success in Cuba, where innovation is highly regarded because of economic challenges...

...Mohammad Iqbal; Mukhammad Kholid Mawardi; Brillyanes Sanawiri; Rizal Alfisyahr; Ina Syarifah Purpose This study aims to investigate the ways that human capital influences the strategic orientation variables entrepreneurial orientation (EO) and market orientation (MO), which ultimately leverage...

... strategy Market orientation Brand orientation You say: customers should find us hot. I say: customers should come and sign on the dotted line. (Statement from one of our study participants) Scholars and practitioners alike regard positioning as a key marketing concept (Aaker, 1996 ; Ries...

...Mohammad Talari; Mina Khoshroo Purpose The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and organizational learning using theoretical and experimental materials in fast-moving consumer...

.... In this study, structural equation modelling was used through AMOS 22 and the default method-maximum likelihood for estimating the model. Findings The result shows that entrepreneurial orientation (EO), growth orientation (GO) and market orientation (MO) directly impact the performance of B2B SMEs. It also...

... Publishing Limited Licensed re-use rights only Social media marketing Entrepreneurial marketing Market orientation Uses and gratifications theory Chinese entrepreneurs Holistic qualitative research After nearly four decades of market transition and development, Chinese businesses...

...Cynthia O'Regan; Tomás Dwyer; Julie Mulligan Purpose The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms. Design/methodology/approach Document analysis, direct observation and 14 key informant interviews were undertaken in 6 case study...

...Héctor Montiel-Campos Purpose The purpose of this study is to provide a comprehensive qualitative review of the empirical accumulated knowledge on the relationship between entrepreneurial orientation (EO) and market orientation (MO). Design/methodology/approach To systematically review...

...Rujirutana Mandhachitara; Siriporn (NaPombhejara) Allapach Purpose This paper investigates how affirmative leadership management styles, market orientation and marketing intelligence drive the performance of small business enterprises in Bangkok, Thailand. Design/methodology/approach Small...

...Justin Beneke; Simon Blampied; Nadine Dewar; Linda Soriano Purpose This study aims to consider the impact of market orientation and learning orientation on organisational performance in the context of small- and medium-sized enterprises (SMEs) in Cape Town, South Africa. SMEs play a vital role...

...David C. Roach; Joel Ryman; Joshua White Purpose – This purpose of this study is to deconstruct market orientation to explore how culture interrelates with conduct and value-creating innovation and its effect on performance. The authors suggest that market orientation is an organizational...

... link between market orientation (MO) and MM (Malhotra et al., 2012). Both relate to a common strategic orientation: the customer-centric orientation, and should be executed throughout the firm. Mindful marketing emphasizes an alignment of customer need with firm’s interest: a win – win...

.... Sussie C. Morrish can be contacted at: sussie.morrish@canterbury.ac.nz © Emerald Group Publishing Limited 2011 Entrepreneurship Marketing Entrepreneurial marketing Market orientation Marketing strategy Like most emerging fields of research, entrepreneurial marketing (EM) had its...

...David C. Roach Purpose This study seeks to address a gap in the literature by investigating product management (PM) as a set of firm‐level activities, distinct from the behaviours embedded within the market orientation (MO) construct. This research establishes PM as a set of organizational...

... ; Grinstein, 2008 ; Hitt et al., 1997). The concept in general has until recently received little attention in the literature, with the notable exception of market orientation (Despandé et al., 1993 ; Kohli and Jaworski, 1990 ; Narver and Slater, 1990 ; Kirca et al., 2005...

...Malte Brettel; Andreas Engelen; Florian Heinemann; Andreas Kessell Qualitative and recent quantitative research indicates that market orientation exerts a positive effect on the performance of new entrepreneurial firms. However, the question whether in this context organizational culture, which has...

...Richard C. Becherer; Diane Halstead; Paula Haynes Marketing orientation can be described as a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long‐term profitability. Some studies have...