...Sebastian Robledo; John Eider Vasquez; Néstor Darío Duque-Méndez; Veronica Duque-Uribe Purpose Effectuation has received increased attention in the field of entrepreneurship. However, previous studies have focused on performance rather than on networking and word-of-mouth (WOM) marketing...

...Aodheen McCartan Purpose The purpose of the paper is to advance knowledge of small firm performance by explicating how networking helps small firms carry out marketing and perform better. Design/methodology/approach An online survey of small firm owner-managers in a regional economy of the UK...

...Esi Elliot; Robert Spencer Smith; Pelin Bicen Purpose The purpose of this paper is to explore and understand how Chambers of Commerce enhance networking among ethnic small businesses and enable the co-creation of value. This study contributes to extant research through the emergence of the concept...

...-based view of the firm, it examines the effect of entrepreneurial competencies, managerial competencies and reliance on networks toward increased female venture success rates. Design/methodology/approach A structured questionnaire was allocated to women entrepreneurs to seek respondents’ perceptions...

... of entrepreneurial marketing typically used by SMEs. The key themes of the discussion are how entrepreneurs and SME owner/managers adapt standard marketing frameworks to suit their own enterprises, how they use networks to improve their business activity, the use and development of marketing management competencies...

..., and substantive, paradigm that builds upon, for example personal contact network development and focuses upon marketing activity being compressed, non‐linear in outlook and application, and informal. In this article the author asks a fundamental question highly pertinent to the developing subject of marketing...

... of alternative perspectives, and ultimately the formation of competing paradigms of marketing enquiry. Small firm marketing research shows that theories of networking, creativity, opportunity recognition and word of mouth marketing are much more valid in terms of their explanation and understanding of how...

... to overcome these and ensure their success in export marketing. In pursuing these issues, the findings illustrate the value of networking as an aid for entrepreneurial exporting activities. The overall conclusion of this study was that SME entrepreneurs were moving rapidly from initial stimulation...

... participating in business networks. By combining these two concepts it is hypothesised that four different marketing styles may exist; namely conservative/transactional, conservative/network orientated, entrepreneurial/transactional and entrepreneurial/network orientated firms. A survey of small manufacturing...