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Keywords: Performance
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Journal Articles
Networking as an entrepreneurial marketing tool: the link between effectuation and word of mouth
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 270–285.
Published: 23 December 2022
...Sebastian Robledo; John Eider Vasquez; Néstor Darío Duque-Méndez; Veronica Duque-Uribe Purpose Effectuation has received increased attention in the field of entrepreneurship. However, previous studies have focused on performance rather than on networking and word-of-mouth (WOM) marketing...
Journal Articles
Value co-creation and performance within Brazilian innovation environments
Available to PurchaseGustavo Piardi Piardi dos Santos, Serje Schmidt, Manuela Albornoz Gonçalves, Maria Cristina Bohnenberger
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 292–311.
Published: 31 May 2022
... its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance. Design/methodology/approach A qualitative and quantitative multi-method study was carried out with the management and support teams of these IEs, as well as with a sample of 91 companies installed...
Journal Articles
Role of governance on SME exports and performance
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 39–74.
Published: 28 October 2021
...Vivek Kumar Dubey; Arindam Das Purpose This paper aims to investigate the effect of governance – a proxy for network effects on small and medium enterprises (SME) growth through access to new markets. Specifically, investigate how export intensity (EI) and performance are affected. This study also...
Journal Articles
The mediating effect of strategy on entrepreneurial orientation and performance
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 1–22.
Published: 23 September 2021
...Yuli Budiati; Wisnu Untoro; Lilik Wahyudi; Mugi Harsono Purpose This study aims to examine the effect of entrepreneurial orientation (EO) on performance and mediation differentiation strategies and market development in small and medium enterprises (SMEs). Design/methodology/approach...
Journal Articles
Entrepreneurial and market orientation interactive effects on SME performance within transitional economies
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Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 268–281.
Published: 10 September 2021
...Robert Zacca; Saad Alhoqail Purpose The purpose of this study is to examine how the adaptive nature of market orientation (MO) and the risk-taking nature of entrepreneurial orientation (EO) might be integrated for a complementary and reinforcing synergetic effect on firm performance within...
