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Keywords: SME growth
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (2): 232–254.
Published: 19 February 2025
...Daniel Gameti; Sussie Morrish Purpose This study aims to examine the effect of different types of innovation on the relationship between entrepreneurial orientation (EO) and small to medium enterprise (SME) growth. Design/methodology/approach This study used a quantitative approach to collect...
