... media Small to medium sized enterprises Entrepreneurial marketing Cross-promotion Symbiotic marketing Vertical partnerships Elena Dowin Kennedy can be contacted at: ekennedy9@elon.edu 21 01 2021 03 09 2022 08 11 2022 13 11 2022 © Emerald Publishing Limited...

...Rachel L. Noorda Purpose The purpose of this paper is to empirically test how company size affects the use of Scotland’s place brand in product branding by small and medium-sized enterprises (SMEs) in the book industry in Scotland. Design/methodology/approach This paper uses a mixed-method...

...Paweł Mikołajczak; Jacek Pawlak Purpose The European Union offers support mechanisms to help small and medium sized enterprises (SMEs) to innovate and grow. Given the substantial contribution of SMEs to national economies, the present paper explores what factors tend to be associated...

... identity that can be built and managed for sustained competitive advantage. Design/methodology/approach – The authors use a split sample of 553 Canadian small- and medium-sized enterprises (SMEs) in both the manufacturing and technical service sectors. Hierarchical moderated regression analysis...

... can be contacted at: aj.gilmore@ulster.ac.uk © Emerald Group Publishing Limited 2013 Entrepreneurship Research Small to medium sized enterprises Globally SMEs account for up to 99 per cent of all businesses depending on what definition is used to describe an SME. There is also...

... Publishing Limited 2007 Marketing strategy Entrepreneurial marketing Small to medium sized enterprises Marketing Customer-Value Based Marketing Activities in Fast-Growth Firms1 Caroline Tan Swee Lin PhD Swinburne University of Technology Kosmas X. Smyrnios, PhD MAPS School of Management RMIT...

... at the extent to which access to finance acts as a barrier to growth for small and medium‐sized enterprises (SMEs) in the Music Industry, the paper identifies some potential difficulties such independence might lead to in creating beneficial exchange. The importance of appropriate partnership and promotion...

... Agricultural and food technology Small to medium sized enterprises © MCB UP Limited 2001 The Internet as a Marketing Interface for Welsh Enterprises 144 - 161 The Internet as a Marketing Interface for Welsh Speciality Small and Medium-sized Agri-food Enterprises Adrian Sparkes and Brychan Thomas...

..., 2001 143 © MCB UP Limited 2001 Networking Small to medium sized enterprises Marketing mix ...

... the appropriateness of branding to SME practices and to identify relevant guidelines that SMEs could follow in building a successful brand. © MCB UP Limited 2001 Competitive advantage Corporate branding Small to medium sized enterprises Branding as a Competitive Strategy for Demand Management in SMEs...

... of this study confirm some earlier research on marketing orientation and provide some new insights and questions on this important strategic dimension. Small to medium sized enterprises Market orientation Culture Marketing Orientation in SMEs: Effects of the internal environment Richard C. Becherer...

... in this paper is its flexibility and adaptability. INTRODUCTION The main purpose of this paper is to consider how appropriate research methodologies may be designed and adapted to reach an in-depth understanding and evaluation of SME (Small to Medium Sized Enterprise) owner-managers' decision making performance...

...Bill Merrilees; James Tiessen; Dale Miller This paper examines the nature of SME (Small to Medium Sized Enterprise) international marketing strategies, using a framework developed by Merrilees and Tiessen (1999). This framework highlights two main types of marketing strategies: relationship‐driven...

... academic lessons about SMEs, growth and entrepreneurship. © MCB UP Limited 2000 Case study small to medium sized enterprises Entrepreneurialism Business development SEAKING: A Case Study Roger Mumby-Croft School of Business Oxford Brookes University Seaking: A Case Study 74 - 87 Abstract...

... their experience of developing and running shared SME and University programmes. © MCB UP Limited 1999 University small to medium sized enterprises Entrepreneurial curriculum Marketing The Entrepreneurial Curriculum 18 - 23 The Entrepreneurial Curriculum Equipping Graduates for a Career in the SME...