... media Small to medium sized enterprises Entrepreneurial marketing Cross-promotion Symbiotic marketing Vertical partnerships Firms of all sizes engage their customers and spread their messages using social networking sites. Facebook continues to be the most widely used social media site...

...Rachel L. Noorda Purpose The purpose of this paper is to empirically test how company size affects the use of Scotland’s place brand in product branding by small and medium-sized enterprises (SMEs) in the book industry in Scotland. Design/methodology/approach This paper uses a mixed-method...

...Paweł Mikołajczak; Jacek Pawlak Purpose The European Union offers support mechanisms to help small and medium sized enterprises (SMEs) to innovate and grow. Given the substantial contribution of SMEs to national economies, the present paper explores what factors tend to be associated...

... identity that can be built and managed for sustained competitive advantage. Design/methodology/approach – The authors use a split sample of 553 Canadian small- and medium-sized enterprises (SMEs) in both the manufacturing and technical service sectors. Hierarchical moderated regression analysis...

... such studies conceptually and empirically. © Emerald Group Publishing Limited 2013 Entrepreneurship Research Small to medium sized enterprises Globally SMEs account for up to 99 per cent of all businesses depending on what definition is used to describe an SME. There is also a category...

... Entrepreneurial marketing Small to medium sized enterprises Marketing Customer-Value Based Marketing Activities in Fast-Growth Firms1 Caroline Tan Swee Lin PhD Swinburne University of Technology Kosmas X. Smyrnios, PhD MAPS School of Management RMIT University ABSTRACT This study investigates customer-value...

... at the extent to which access to finance acts as a barrier to growth for small and medium‐sized enterprises (SMEs) in the Music Industry, the paper identifies some potential difficulties such independence might lead to in creating beneficial exchange. The importance of appropriate partnership and promotion...

... Limited 2001 Wales Agricultural and food technology Small to medium sized enterprises The Internet as a Marketing Interface for Welsh Enterprises 144 - 161 The Internet as a Marketing Interface for Welsh Speciality Small and Medium-sized Agri-food Enterprises Adrian Sparkes and Brychan...

.... © MCB UP Limited 2001 Networking Small to medium sized enterprises Marketing mix Networking as an Entrepreneurial Networking as an Entrepreneurial Aid Aid to Export Marketing to Export Marketing Audrey Gilmore David Carson Darryl Cummins Aodheen O Donnell Damian Gallagher University...

... the appropriateness of branding to SME practices and to identify relevant guidelines that SMEs could follow in building a successful brand. © MCB UP Limited 2001 Competitive advantage Corporate branding Small to medium sized enterprises Branding as a Competitive Strategy for Demand Management in SMEs...

... to more effective marketing practices. For small to medium sized enterprises, these factors have been less frequently examined. This study was an effort to make such an analysis. Previous studies (Slater and Narver, 1995; Harris, 1999, for example) suggest that the internal characteristics...

... and adapted to reach an in-depth understanding and evaluation of SME (Small to Medium Sized Enterprise) owner-managers' decision making performance, with a particular focus on marketing. An integrated qualitative research methodology is outlined and applied to exploring how owner/managers in SMEs take...

...Bill Merrilees; James Tiessen; Dale Miller This paper examines the nature of SME (Small to Medium Sized Enterprise) international marketing strategies, using a framework developed by Merrilees and Tiessen (1999). This framework highlights two main types of marketing strategies: relationship‐driven...

... academic lessons about SMEs, growth and entrepreneurship. © MCB UP Limited 2000 Case study small to medium sized enterprises Entrepreneurialism Business development SEAKING: A Case Study Roger Mumby-Croft School of Business Oxford Brookes University Seaking: A Case Study 74 - 87 Abstract...

.... Westhead, P. (1997), Students in Small Business: An Assessment of the 1994 STEP student placement scheme. London: Small Business Research Trust. The Entrepreneurial Curriculum: 18 - 23 © Journal of Research in Marketing & Entrepreneurship: Vol. 1 No. 1: Fall 1999 23 University small to medium sized...