...Dalong Ma; Huan Chen; Xiaofan Wei Purpose Social media marketing is a great tool for entrepreneurs because of its low cost, fast response and rich interactions. This study aims to examine how entrepreneurs use social media as a tool of marketing and how social media resources influence...

... are predominantly used by entrepreneurs to promote their businesses, generate electronic word-of-mouth (e-WOM) and perform customer relationship management (CRM). The extensive use of social media in marketing for CRM and consumer engagement was also evident in the observation that social media marketing is more...

...Huan Chen; Dalong Ma; Ruowen Wang Purpose This paper aims to explore Chinese entrepreneurs’ perceptions and interpretations of social media marketing (SMM) in their daily business practices. Design/methodology/approach A qualitative approach was adopted to explore the phenomenon. Specifically...