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1-5 of 5
Keywords: Social networks
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 270–285.
Published: 23 December 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Effectuation Networking Social networks Performance Word-of-mouth The ways in which entrepreneurs build and create new relationships with their customers and their impact on performance have gained significant...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (1): 127–149.
Published: 08 November 2022
... and identify any gaps in prior studies, which may inform the future research agenda. Entrepreneurial competencies Entrepreneurship education Entrepreneurial learning Experiences Social networks Role models In the 1960’s, Bandura developed social learning theory, which in 1986 became known...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 339–364.
Published: 08 September 2021
... 2020 08 01 2021 09 03 2021 19 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Brand image Marketing Social networks Handicrafts are products of skill, dedication and creativity of centuries-old traditions...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (1): 84–98.
Published: 08 July 2014
... context of customer needs and improve foresight (Uslay et al., 2004), they have to rely on workfloor interactions. The scientific field that studies such characteristic of social network interactions is called social network analysis (SNA). In a previous research, SNA has consistently shown...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2013) 15 (2): 101–123.
Published: 14 October 2013
... shows why and how new ventures can leverage networking capability to generate and appropriate economic rent simultaneously. Social networks Relationship marketing Entrepreneurial marketing Marketing opportunities Though prior research suggests that insufficient networking capability...
