Keywords: Social networks
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (1): 84–98.
Published: 08 July 2014
... context of customer needs and improve foresight (Uslay et al., 2004), they have to rely on workfloor interactions. The scientific field that studies such characteristic of social network interactions is called social network analysis (SNA). In a previous research, SNA has consistently shown...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2013) 15 (2): 101–123.
Published: 14 October 2013
... shows why and how new ventures can leverage networking capability to generate and appropriate economic rent simultaneously. Social networks Relationship marketing Entrepreneurial marketing Marketing opportunities Though prior research suggests that insufficient networking capability...

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