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1-5 of 5
Keywords: Social networks
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 270–285.
Published: 23 December 2022
... 21 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Effectuation Networking Social networks Performance Word-of-mouth The ways in which entrepreneurs build and create new relationships with their customers and their impact...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (1): 127–149.
Published: 08 November 2022
... Licensed re-use rights only Entrepreneurial competencies Entrepreneurship education Entrepreneurial learning Experiences Social networks Role models Entrepreneurship is a learning process and has received great attention over the past few years (Baroncelli and Landoni, 2019 ; Wang...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 339–364.
Published: 08 September 2021
... when marketing their businesses. Fedric Kujur can be contacted at: fedrickujur@gmail.com Brand image Marketing Social networks Handicrafts are products of skill, dedication and creativity of centuries-old traditions. The craftsmen engaged in the making of art hold unique talents...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2014) 16 (1): 84–98.
Published: 08 July 2014
... create a better foresight of possible market changes (Weick and Sutcliffe, 2007). Ties in networks bridging functional boundaries, in this case, are important, as they can come across different network groups inside firms. © Emerald Group Publishing Limited 2014 Social networks Market...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2013) 15 (2): 101–123.
Published: 14 October 2013
... argue that networking capability can help the firm achieve this. Consistent with prior studies (Dyer and Singh, 1998 ; Mitrega et al., 2012 ; Reinartz et al., 2004 ; Swaminathan and Moorman, 2009 ; Walter et al., 2006) on social network and the ability of firms in network...
