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Keywords: Symbiotic marketing
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 310–327.
Published: 13 December 2022
... media Small to medium sized enterprises Entrepreneurial marketing Cross-promotion Symbiotic marketing Vertical partnerships Elena Dowin Kennedy can be contacted at: ekennedy9@elon.edu 21 01 2021 03 09 2022 08 11 2022 13 11 2022 © Emerald Publishing Limited...
