The nature of the client‐personal business advisor relationship within Business Link

The paper reports upon the findings of a national survey of Personal Business Advisors (PBAs). It examines the nature of the client‐PBA relationship in terms of how relationships are established with growth firms and how they are maintained over the long term. Results show that a range of different approaches are currently used to identify growth businesses. Other findings indicate that the current role of the PBA is a broad one, extending beyond the client focus originally envisaged by the DTI. It is argued that financial targets are an important influence upon the nature of the client‐PBA relationship.