Modernisation in a traditional industry

This paper discusses the practical impact of recent European Union (EU) hygiene legislation on small and medium‐sized enterprises (SMEs) in the fish‐processing industry in north‐east Scotland. Using data gathered via participant observation and in‐depth interviews, the paper reveals the attitudes and responses from four SMEs to the most recent EU hygiene requirements, and discusses the lessons that can be learned from their experiences. The results highlight the impact of an industry culture in which modernisation was interpreted by some as unnecessary. Incorporating responses from the local authority and regional trade association, the conclusion emphasises the need for cultural sensitivity in policy development and implementation. The research also endorses the need for SMEs to adopt a proactive approach to influencing future legislation, and to be actively involved in pre‐statutory collaboration and consultation.