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This explorative paper considers the recent developments in the emerging small family business sector in post‐reform China as the country embraces socio‐economic and structural transition from a centrally planned to a market‐orientated system. The important contributions that Chinese small family firms play in the acceleration of private sector development across the social and industrial sectors as well as the geographic boundaries of the Pacific Rim are highlighted. The authors propose typologies of Chinese entrepreneurship and tentative enterprise policy recommendations for the future development of small private family businesses in China.

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