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Journal Articles

Public perceptions of franchising in Britain: releasing the potential

Anna Watson, David A. Kirby

Journal of Small Business and Enterprise Development (2004) 11 (1): 75–83.

https://doi.org/10.1108/14626000410519119

Published: 01 March 2004

View article titled, Public perceptions of franchising in Britain: releasing the potential

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Journal Articles

The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

Wai‐Sum Siu, Yi Zhu, David A. Kirby

Journal of Small Business and Enterprise Development (2003) 10 (1): 25–39.

https://doi.org/10.1108/14626000310461196

Published: 01 March 2003

View article titled, The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

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Journal Articles

Explanations of the decision to franchise in a non‐traditional franchise sector: the case of the UK construction industry

Anna Watson, David A. Kirby

Journal of Small Business and Enterprise Development (2000) 7 (4): 343–351.

https://doi.org/10.1108/EUM0000000006850

Published: 01 December 2000

View article titled, Explanations of the decision to franchise in a non‐traditional franchise sector: the case of the UK construction industry

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