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Journal Articles

ADJUSTING TO CHANGE: HOW SMALL FIRMS MIGHT GET AROUND THE (POTENTIAL) MARKETING MYOPIA PROBLEM

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Philip J. Kitchen, R. Anthony Proctor
Journal: Journal of Small Business and Enterprise Development
Small Business and Enterprise Development (1995) 2 (1): 3–9.
https://doi.org/10.1108/eb020944
Published: 01 January 1995
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