... firms. © Emerald Group Publishing Limited 2011 Aodheen O'Donnell can be contacted at: a.odonnell@ulster.ac.uk Small firms Marketing Cross‐sectoral Framework Small enterprises Marketing strategy Northern Ireland Marketing policy Small firm marketing continues...

... that multiple jobholding is a widespread phenomenon. It is unclear, however, if this applies to forest harvesting, particularly in Eastern Canada. Entrepreneurialism Marketing strategy Small enterprises Forestry Canada As pointed out by Covin and Slevin (1991) , the external environment has...

..., and information, which play to some of the characteristics of SMEs. Marketing strategy Small to medium‐sized enterprises Competitive advantage United States of America A precept of the marketing concept contends that business achieves success by determining and satisfying the needs, wants...

... small‐ and medium‐sized enterprises. Second, the changes in implementation of strategic tools within the industry over time are revealed. Finally, implications for SMEs and government policy are presented. Resource management Food industry Small‐ to medium‐sized enterprises Marketing strategy...

... Limited 2003 Marketing strategy Small firms Culture Hong Kong United Kingdom Most Chinese small firms in the UK and Hong Kong (HK) are not widely aware of, or the owner‐managers are not familiar with, sophisticated marketing planning tools, reinforcing the view expressed by Siu...

... the basis of the illustrative case studies presented in this paper. © MCB UP Limited 2002 Marketing strategy Modelling Small‐ to medium‐sized enterprises This paper illustrates a new descriptive model of marketing in SMEs in terms of the role and relevance of marketing. The model...

... the effectiveness of the marketing strategies, plans and tactics of SEEs. The methodology used a national survey questionnaire sent to 96 SEEs listed in a directory of products and services produced by the Employment Service. The response rate was 45 per cent. The results showed that there is a general weakness...

... to cope with these situations. Many SEEs are under threat of closure or radical change in their function as employers of disabled people. This work investigates these issues through selected illustrative case studies. The general weakness of marketing strategies and plans in these organisations...

... and performances longitudinally, sectorally and cross‐sectionally. Finally, CAM clients appear to have outperformed similarly structured non‐CAM firms. © MCB UP Limited 2001 Small firms Marketing strategy Strategic planning Competitive advantage Databases Performance Benchmarking ...