E‐commerce in the aerial mapping industry: A New Zealand case study

This research describes the adoption and the usage of Internet commerce technologies (EC) in a small to medium‐sized business (SME) in New Zealand. The case study is part of the aerial mapping industry. By relying on the technological innovation theories in the context of small business, this research looks at determinants of EC adoption and success in this SME. The findings in this research highlight the importance of the technological factors in general and the relative advantage characteristic specifically in driving the EC phenomenon in the case study. The individual context has further endorsed the central role of the CEO and his characteristics in adopting new technological innovations. However, EC usage in business in the case study was limited and its success expected to happen in the long terms projections only. The research addresses both theoretical as well as professional contributions and highlights implications in EC research in the case study.