Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Big data
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
The impact of user-centric measures on the financial performance in the context of big data marketing analytics (BDMA) applications: the influence of a decision-making role
Available to Purchase
Journal of Systems and Information Technology (2025) 27 (2): 237–264.
Published: 24 December 2024
.../approach The data was collected jointly with SurveyMonkey, a marketing research company, from marketing professionals working in companies with at least limited experience deploying big data marketing analytics (BDMA) applications. The respondents originated from Canada and the USA, and out of 970...
Journal Articles
Integrating wearable technology products and big data analytics in business strategy: A study of health insurance firms
Available to Purchase
Journal of Systems and Information Technology (2019) 21 (2): 255–275.
Published: 21 June 2019
...Bishwajit Nayak; Som Sekhar Bhattacharyya; Bala Krishnamoorthy Purpose This study aims to explore the impact of the adoption of wearable technology products for Indian health insurance firms. It identifies the key dynamic capabilities that health insurance firms should build to manage big data...
Journal Articles
The role of technology in the management and exploitation of internal business intelligence
Available to Purchase
Journal of Systems and Information Technology (2015) 17 (3): 247–262.
Published: 10 August 2015
... and exploitation of internal BI. Competitive advantage Business intelligence Big data BI architecture Data warehouse A significant component for the success of organisations in today’s information and data-rich society is the ability to exploit the data available and use it for the achievement...
