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Keywords: Decision-making role
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Journal Articles
The impact of user-centric measures on the financial performance in the context of big data marketing analytics (BDMA) applications: the influence of a decision-making role
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Journal of Systems and Information Technology (2025) 27 (2): 237–264.
Published: 24 December 2024
...Matti Haverila; Mohammad Osman Gani; Fariah Ahmed Dina; Muhammad Mohiuddin Purpose This paper aims to examine the interrelationships between user-centric measures and their impact on the firm’s perceived financial performance as the respondents’ decision-making role changes. Design/methodology...
