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Keywords: Knowledge‐based systems
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Journal Articles
The impact of user-centric measures on the financial performance in the context of big data marketing analytics (BDMA) applications: the influence of a decision-making role
Available to Purchase
Journal of Systems and Information Technology (2025) 27 (2): 237–264.
Published: 24 December 2024
... marketing decisions to meet the emerging needs of the marketplace. Big data User satisfaction Knowledge-based systems Financial performance Perceived value for money Big data marketing analytics Decision-making role Data marketing analytics In today’s rapidly changing business...
Journal Articles
Application of a scoring method for measuring the value of knowledge‐based systems to key employees
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Journal of Systems and Information Technology (1997) 1 (2): 22–40.
Published: 01 December 1997
...Jeffrey Clark; Fawzy Soliman This paper presents a method designed to measure the value of Knowledge Based Systems (KBSs) to the employees involved in their development, implementation and use at an organisation. The method is based upon the scoring approach to valuation. The major advantage...
