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Volume 3, Issue 2
1 February 1989
Journal of Services Marketing Cover Image for Volume 3, Issue 2
Research Article| February 01 1989

A Proposed Model for New Service Development Available to Purchase

Eberhard E. Scheuing;
Eberhard E. Scheuing
Professor of marketing at St. John's University. He earned his M.B.A. in management in 1964 at the University of Munich and in 1966 earned his Ph.D. in marketing.QL
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Eugene M. Johnson
Eugene M. Johnson
Professor of marketing at the University of Rhode Island. He received his B.S. and M.B.A. from the University of Delaware and his doctorate (D.B.A.) from Washington University.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1651
Print ISSN: 0887-6045
© MCB UP Limited
1989
Journal of Services Marketing (1989) 3 (2): 25–34.
https://doi.org/10.1108/EUM0000000002484

Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing models of new service development. Proposes a systematic model based not on the small amount of new service development literature but on theories of new product management, which reflects the conditions unique to service industries. Concludes with ten propositions for service management.

Keywords:
Innovation, New product development, Service industries
This content is only available via PDF.
© MCB UP Limited
1989
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