About the Journal
Journal of Services Marketing addresses a range of services-related issues of interest to marketing scholars and relevant to marketing professionals who represent a broad range of service industries.
Submission information
Accepted manuscript types and word counts
- Article — up to 11000 words
- Viewpoint — up to 6000 words
- Commentary — up to 11000 words
- Editorial — up to 3000 words
- Extended Editorial — up to 2000 words
Please see the article types and word counts section on the about this journal page for more information. The word count includes all text, figures and tables. When estimating your total, please allow 280 words for each figure or table. Read more about the article types for this journal.
Reference style
Use the Harvard reference style. Read more about the reference types for this journal.
Keywords
When you submit to the journal, you’ll be able to choose up to 6 keywords that describe the main topics of your paper from a list of recommended keywords.
Peer review type
Double anonymous peer review. All submissions are sent to at least 2 independent and anonymous reviewers.
Open access options
This is a hybrid journal. Hybrid journals are subscription journals but offer all authors the option to publish their work open access. If you choose to publish open access you will be required to pay an article processing charge (APC). Alternatively you can opt for the green open access route and self-archive your article (at no cost to the author). Read more about our open access options.
Accepted languages
This journal only accepts manuscripts written in UK or US English.
Accepted submission files
Article files should be provided in Microsoft Word format.
Closes: 31st July 2026
This issue explores how services marketing's historical development shaped its present limitations and how revisiting its origins can inform a more relevant, ethical future.
Guest editor(s): J. Joseph Cronin Jr, D.M. Nagel
Closes: 31st July 2026
Service research must evolve beyond cognitive metrics to centre discrete emotions and well‑being, understanding experiences like joy, anxiety, or pride across physical, digital, and hybrid contexts.
Guest editor(s): Rory Mulcahy, Kate Letheren
Closes: 31st July 2026
This special issue explores transformative trends, emerging elites, and experiential innovation in luxury services, with emphasis on yachting, UHNW consumers, and future-ready service strategies.
Guest editor(s): Prof. Dr. Phil Klaus
Closes: 26th February 2027
This special issue advances theory-driven research on Generative and Agentic AI governance and adoption, within diverse service environments.
Guest editor(s): Mark Anthony Camilleri, Levent Altinay, Sang M. Lee, Cheng Lu Wang
Open access articles
Metrics snapshot
- 2025 Journal Impact Factor (Clarivate)
- 4.5
- Downloaded articles in the last 12 months
- 347080
