About Journal of Services Marketing

Aims and scope

The Journal of Services Marketing (JSM) is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

JSM will be an outlet for research that is:

  • unique and interesting research on services marketing in a contemporary global world
  • from a diverse range of methodological, philosophical and theoretical approaches
  • situated within either a pure or applied research tradition
  • well-grounded theoretical conceptualisation
  • rigorous and appropriate research methodology
  • well written and of clear relevance and interest to services marketing scholarship and practice.

JSM is keen to publish manuscripts that address contemporary issues relevant to services marketing that make a clear contribution to services marketing scholarship and practice.

Topics currently of interest to the editors are:

  • The role of services in transforming society and consumer lives
  • New methodological approaches for service research
  • Services marketing and the bottom-of-the pyramid
  • The role of new technologies and interactivity
  • Off-shoring and outsourcing of services
  • Servitization
  • Service design
  • Co-creation and third-parties
  • Crowd-sourcing
  • The future and key trends in the practice of services marketing: what researchers need to know
  • Micro-businesses, cottage industries and the service sector
  • Social service enterprises
  • Viewing service(s) through a new lens.