Issues

Service Complexities in Latin American Countries, Guest Editors: Andrés Barrios, Oscar Naranjo Del Giudice and Mark Scott Rosenbaum

Guest editorial: Rethinking service complexities: insights from Latin America for advancing services marketing research

Andrés Barrios; Oscar Naranjo Del Giudice; Mark Scott Rosenbaum
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Complex service ecosystems evolving from value co-destruction to value co-creation: the case of Medellín’s post drug-war urban transformation

Norberto Muñiz-Martínez
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Fostering sustainability in university entrepreneurial ecosystem through co-creation tools in living labs

Moisés Rubén Zamora-Ramos; Montserrat Díaz-Méndez; Antonio Chamorro-Mera; Norma Arely Zúñiga Espinosa; Antonio Luis García-Cordero
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Value facilitation practices in micro and small enterprises: empirical evidence from the tourism industry

David Barros-Arrieta; Steven W. Rayburn; Mario Giraldo
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Online shopping acceptance among elderly consumers in Latin America

Constanza Bianchi; M. Abu Saleh
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“The widows of Cornershop”: organizational legitimacy and customer experience in the transition to Uber Eats

Nataly Guiñez-Cabrera; Tomás Zapata-Soto; Alexis Fernández-Arenas; Alejandro Figueroa-Pinela
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From anxiety to assurance: a mixed-methods journey into service innovation, trust and customer relationships

Rıfgı Buğra Bağcı; Mertcan Taşçıoğlu
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Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms

Abhishek Ojha; Deepak S. Kumar
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Servicescape design: an assemblage framework conceptualizing managerial vision and its execution

Tony Valentini; Claire Roederer
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Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

Mihaela Moise; Irene Gil-Saura; Maria-Eugenia Ruiz-Molina; Antonio Marin García
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