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Journal Articles

Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

Mihaela Moise, Irene Gil-Saura, Maria-Eugenia Ruiz-Molina, Antonio Marin García

Journal of Services Marketing 1–20.

https://doi.org/10.1108/JSM-10-2024-0541

Published: 27 January 2026

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Journal Articles

The impact of value co-creation in sustainable services: understanding generational differences

Mariia Bordian, Irene Gil-Saura, Maja Šerić

Journal of Services Marketing (2023) 37 (2): 155–167.

https://doi.org/10.1108/JSM-06-2021-0234

Published: 12 April 2022

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Journal Articles

Understanding innovativeness and commitment to sustainable service practices

Antonio Marín-García, Irene Gil-Saura, Maria-Eugenia Ruiz-Molina

Journal of Services Marketing (2021) 35 (8): 1092–1103.

https://doi.org/10.1108/JSM-12-2019-0479

Published: 03 July 2021

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Journal Articles

A review of value drivers in service settings

Maria-Eugenia Ruiz-Molina, Martina Gallarza, Irene Gil-Saura

Journal of Services Marketing (2018) 32 (7): 850–867.

https://doi.org/10.1108/JSM-11-2017-0399

Published: 08 November 2018

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Journal Articles

Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, David Servera-Francés

Journal of Services Marketing (2017) 31 (2): 131–141.

https://doi.org/10.1108/JSM-12-2015-0387

Published: 10 April 2017

View article titled, Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

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Journal Articles

Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services

Martina G. Gallarza, Francisco Arteaga-Moreno, Giacomo Del Chiappa, Irene Gil-Saura

Journal of Services Marketing (2016) 30 (2): 165–185.

https://doi.org/10.1108/JSM-07-2014-0241

Published: 11 April 2016

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Journal Articles

Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant

Beatriz Moliner Velázquez, María Fuentes Blasco, Irene Gil Saura, Gloria Berenguer Contrí

Journal of Services Marketing (2010) 24 (7): 532–545.

https://doi.org/10.1108/08876041011081087

Published: 12 October 2010

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Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

The impact of value co-creation in sustainable services: understanding generational differences

Understanding innovativeness and commitment to sustainable service practices

A review of value drivers in service settings

Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services

Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant

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