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Journal Articles

Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

Mihaela Moise, Irene Gil-Saura, Maria-Eugenia Ruiz-Molina, Antonio Marin García
Journal: Journal of Services Marketing
Journal of Services Marketing (2026) 40 (6): 899–918.
https://doi.org/10.1108/JSM-10-2024-0541
Published: 27 January 2026
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Journal Articles

The impact of value co-creation in sustainable services: understanding generational differences

Mariia Bordian, Irene Gil-Saura, Maja Šerić
Journal: Journal of Services Marketing
Journal of Services Marketing (2023) 37 (2): 155–167.
https://doi.org/10.1108/JSM-06-2021-0234
Published: 12 April 2022
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Journal Articles

Understanding innovativeness and commitment to sustainable service practices

Antonio Marín-García, Irene Gil-Saura, Maria-Eugenia Ruiz-Molina
Journal: Journal of Services Marketing
Journal of Services Marketing (2021) 35 (8): 1092–1103.
https://doi.org/10.1108/JSM-12-2019-0479
Published: 03 July 2021
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Journal Articles

A review of value drivers in service settings

Maria-Eugenia Ruiz-Molina, Martina Gallarza, Irene Gil-Saura
Journal: Journal of Services Marketing
Journal of Services Marketing (2018) 32 (7): 850–867.
https://doi.org/10.1108/JSM-11-2017-0399
Published: 08 November 2018
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Journal Articles

Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing

Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, David Servera-Francés
Journal: Journal of Services Marketing
Journal of Services Marketing (2017) 31 (2): 131–141.
https://doi.org/10.1108/JSM-12-2015-0387
Published: 10 April 2017
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Journal Articles

Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services

Martina G. Gallarza, Francisco Arteaga-Moreno, Giacomo Del Chiappa, Irene Gil-Saura
Journal: Journal of Services Marketing
Journal of Services Marketing (2016) 30 (2): 165–185.
https://doi.org/10.1108/JSM-07-2014-0241
Published: 11 April 2016
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Journal Articles

Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant

Beatriz Moliner Velázquez, María Fuentes Blasco, Irene Gil Saura, Gloria Berenguer Contrí
Journal: Journal of Services Marketing
Journal of Services Marketing (2010) 24 (7): 532–545.
https://doi.org/10.1108/08876041011081087
Published: 12 October 2010
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