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Journal Articles

Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms

Abhishek Ojha, Deepak S. Kumar

Journal of Services Marketing 1–14.

https://doi.org/10.1108/JSM-03-2025-0190

Published: 20 January 2026

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Journal Articles

Biophilia in servicescapes – review, reconciliation and reflections

V. U. Vinitha, Deepak S. Kumar, Hemamala Krishnan

Journal of Services Marketing (2025) 39 (3): 202–217.

https://doi.org/10.1108/JSM-08-2024-0437

Published: 23 January 2025

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Includes: Supplementary data

Journal Articles

The indirect experience of nature: biomorphic design forms in servicescapes

Deepak S. Kumar, Keyoor Purani, Shyam A. Viswanathan

Journal of Services Marketing (2020) 34 (6): 847–867.

https://doi.org/10.1108/JSM-10-2019-0418

Published: 23 September 2020

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Journal Articles

Exploring restorative potential of biophilic servicescapes

Keyoor Purani, Deepak S. Kumar

Journal of Services Marketing (2018) 32 (4): 414–429.

https://doi.org/10.1108/JSM-03-2017-0101

Published: 10 April 2018

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Journal Articles

Visual service scape aesthetics and consumer response: a holistic model

Deepak S. Kumar, Keyoor Purani, Sunil Sahadev

Journal of Services Marketing (2017) 31 (6): 556–573.

https://doi.org/10.1108/JSM-01-2016-0021

Published: 25 October 2017

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Addressing spillover dynamics: an actionable framework for tackling brand free-riding on P2P service platforms

Biophilia in servicescapes – review, reconciliation and reflections

The indirect experience of nature: biomorphic design forms in servicescapes

Exploring restorative potential of biophilic servicescapes

Visual service scape aesthetics and consumer response: a holistic model

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