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Journal Articles

Value facilitation practices in micro and small enterprises: empirical evidence from the tourism industry

David Barros-Arrieta, Steven W. Rayburn, Mario Giraldo

Journal of Services Marketing 1–20.

https://doi.org/10.1108/JSM-04-2025-0263

Published: 19 May 2026

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Journal Articles

Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence

Mario Giraldo, Luis Javier Sanchez Barrios, Steven W. Rayburn, Jeremy J. Sierra

Journal of Services Marketing (2024) 38 (8): 994–1011.

https://doi.org/10.1108/JSM-04-2024-0152

Published: 28 August 2024

View article titled, Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence

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Journal Articles

Service quality and acculturation: advancing immigrant healthcare utilization

Kathryn Simons Davis, Mayoor Mohan, Steven W. Rayburn

Journal of Services Marketing (2017) 31 (4-5): 362–372.

https://doi.org/10.1108/JSM-03-2016-0118

Published: 10 July 2017

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Journal Articles

Propensity for reciprocity among frontline employees

David A. Gilliam, Steven W. Rayburn

Journal of Services Marketing (2016) 30 (3): 290–301.

https://doi.org/10.1108/JSM-05-2015-0194

Published: 09 May 2016

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Journal Articles

Improving service employee work affect: the transformative potential of work design

Steven W. Rayburn

Journal of Services Marketing (2014) 28 (1): 71–81.

https://doi.org/10.1108/JSM-02-2012-0042

Published: 04 February 2014

View article titled, Improving service employee work affect: the transformative potential of work design

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Value facilitation practices in micro and small enterprises: empirical evidence from the tourism industry

Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence

Service quality and acculturation: advancing immigrant healthcare utilization

Propensity for reciprocity among frontline employees

Improving service employee work affect: the transformative potential of work design

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