Older consumers’ reaction to a patronizing sales interaction Available to Purchase

Dr Emmanuel Chéron is Retired Select Professor of Marketing in the Global Business Programme at Akita International University, Japan. He holds an MBA from Queen’s University and a PhD from Laval University, Canada. He is co-author of books and computer software. He has published in academic journals such as: Transportation Research, Journal of International Consumer Marketing, Journal of Consumer Behaviour, Journal of Consumer Marketing, Social Business, International Journal of Research in Marketing, Asian Journal of Marketing. He serves on the Editorial Review Board of an academic journal. He has also done consulting work for Crown corporations, public and private companies.

Christian Weins is Big Data Analyst in Financial Controlling at Robert Bosch GmbH in Stuttgart, Germany. He is a graduate in commerce and business administration with a Master degree from the university of Saarland at Saarbrücken. Christian previously worked in sales controlling at the Hager Group in Saarland, after doing an internship at the Bosch company Tomioka plant in Japan and a research period at the German Institute for Japanese Studies in Tokyo.

Dr Florian Kohlbacher is the North Asia Director of The Economist Corporate Network. Prior to that Florian was an Associate Professor of Marketing and Innovation in the International Business School Suzhou at Xi’an Jiaotong-Liverpool University (XJTLU), and the Founding Director of the XJTLU Research Institute on Ageing and Society. He was a Senior Research Fellow, Head of the Business and Economics Section, and Deputy Director at the German Institute for Japanese Studies (DIJ) Tokyo. Florian is co-editor of The Silver Market Phenomenon, co-author of Advertising in the Aging Society, and author of International Marketing in the Network Economy.