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Keywords: Service operations
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Journal Articles
Effect of social influence on repurchase intentions
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (6): 503–514.
Published: 01 November 2002
... the customer feel relaxed and comfortable is critical. © MCB UP Limited 2002 Interaction Consumer behaviour Value Customer surveys Service operations Need for friendly interaction A challenge for many service firms is how to balance convenient, efficient service...
