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Keywords: Action-based response
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (6): 614–626.
Published: 14 March 2025
...). Finally, overt behavioural strategies are explicit action-based responses, including act rationalisation (providing reasons or explanations for their behaviour) and behavioural change (Cancino-Montecino et al., 2018). These action strategies require more cognitive engagement as the individual...
Includes: Supplementary data
