Skip to Main Content
Keywords: Action-based response
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Services Marketing (2025) 39 (6): 614–626.
Published: 14 March 2025
...). Finally, overt behavioural strategies are explicit action-based responses, including act rationalisation (providing reasons or explanations for their behaviour) and behavioural change (Cancino-Montecino et al., 2018). These action strategies require more cognitive engagement as the individual...
Includes: Supplementary data

or Create an Account

Close Modal
Close Modal