... transformative service research, activity theory and engagement theory. Service entities are some of the actors in TSR, i.e. providers who enable co-creation for consumer entities, i.e. other actors. These can be individual consumers, or multiple actors, i.e. collective consumer entities, such as families...

...-relationship approach to other existing analytical frames for understanding consumer activity – namely, the stimulus–organism–response (SOR) paradigm (Jacoby, 2002), the interaction approach (Ballantyne and Varey, 2006), practice theory (Warde, 2005), and activity theory (Engeström, 1999). It shows...