... adaptation needed to suit the customer’s culture and the perceived cultural authenticity of the offering represent two conflicting drivers of a successful experience. The adaptation of an ICSE, where modifications have been made to suit the customer’s culture, has been found to lead to satisfaction...

...Abhinav Sood; Vanessa Ann Quintal; Ian Phau Purpose This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework...